The same twenty minutes, four times this week

Four first appointments, four times through the same explanation, and four emails afterwards carrying the same three attachments. You're good at that twenty minutes. That is most of the problem.

What you're actually shopping for

If you've started looking at course platforms, you'll have noticed that nearly all of them are built for the same person, and it isn't you.

They're built for somebody whose whole business is selling online: launches, funnels, webinar sequences, tagged segments, ad tracking. That's a real job and the software is good at it. A nutrition practice just isn't that shape. You see people one at a time, the teaching is the same teaching every time, and the work arrives by word of mouth and a waiting list rather than by campaign.

So the honest question is not which platform has the most in it. It is which one you'd still be using in March. What a practice like yours opens week to week is a short list: somewhere the standing explanation lives, somewhere the handouts live, a way for a client to ask a small question, and a way to see whether anybody has read the thing.

What a course platform for nutritionists will not fix

Before anything else, the part most pages leave until you've already bought.

Software will not bring you clients. If people don't know you teach, a portal changes nothing about that, and anyone telling you otherwise is describing a different business to yours. We're also small and new next to the names you're comparing us against, and you should weigh that. Setting this up is two or three evenings of your own writing, not an afternoon, and the writing is the bit nobody can do for you.

We have no funnel builder, no webinar sequence, no upsell path, no tagged segments waiting to be automated. That's a decision rather than a gap. If your practice genuinely runs on launch mechanics, the bigger platforms are better at that than we are and I'd rather you stayed with them.

The twenty minutes, and the folder called handouts

The questions keep arriving. They just arrive somewhere you cannot answer them well.
The questions keep arriving. They just arrive somewhere you cannot answer them well.

Not the interesting part. The other part. The bit at the start of a first appointment where you explain how you work, what the food diary is for, what happens between now and the follow-up, and roughly what the next six weeks look like. You could do it in your sleep, and some mornings it feels like you have. Then they leave, and you email them the same three attachments you sent the last person, from a folder on your laptop called handouts, which has four versions of everything in it.

None of that is wasted work. People need it explained and they need it from you. The trouble is where it lives: in your voice, in the room, once, and in a stack of documents that go out by email and are never opened again. Neither of those is somewhere a person can go back to on a Tuesday night when they've got a question. So they ask you instead, which is fine, and it's also the reason your evenings have a shape you didn't choose.

Leave it another year and nothing dramatic happens. That's the thing about it. You give the twenty minutes another two hundred times, the handouts folder grows a fifth version of the same sheet, and the group programme you've been meaning to put together stays where it has been for eighteen months, which is in your head and in half a notebook. Justine Lette, who runs Hypnosis New Zealand, came to us paying over $100 a month for a platform she was using a fraction of; different room, same folder.

Say it once, properly

Every kind of lesson you can add, on one screen.
Every kind of lesson you can add, on one screen.

Put the standing part of what you say into something people can open whenever they like, and keep the appointment for the part that's genuinely about them.

That doesn't have to mean a polished video course. A written page and the handout you already wrote is a start. A lesson can be a video, a piece of writing, an audio file, a PDF, a quiz or a piece of work you mark, so most of the material you have already made goes in as it is.

Your existing handouts are PDFs, and PDFs go in as lessons. You're not rebuilding anything, you're moving it somewhere with a front door.

An aside that does nothing for my argument: the paper food diary is one of the great designs in health care and I don't think a screen has ever improved on it. Something about writing down a biscuit by hand at half past ten at night does a job no form does. Put the explanation online by all means. Keep the paper.

If you'd rather not start from a blank screen, you can describe what you teach and how many sections you want, and the AI builder writes a first draft for you to rewrite in your own words. It's a draft, and I'd sooner say that than pretend it hands you a finished programme.

The gap between appointments

A message from a client, waiting with everything else of theirs.
A message from a client, waiting with everything else of theirs.

The awkward stretch is the three weeks in the middle, when somebody has a small question and no obvious place to put it, so it either lands on your personal mobile at nine at night or it doesn't arrive at all.

Messages from a client land in one inbox, attached to the person they came from, next to what you've given them. You answer when you sit down to answer, not whenever a phone lights up.

There's also a calendar for appointments, and habit challenges with a daily check-in if you run something that asks people to log something each day. Use them or leave them switched off.

You can see what got opened

The statistics screen. It fills in as your clients work through lessons.
The statistics screen. It fills in as your clients work through lessons.

This is the one that surprises people.

When the material sits in one place, you can see who has worked through what. So you walk into a follow-up already knowing whether they got as far as the section you were counting on, instead of opening with a question that makes them feel caught out.

We're not going to tell you this changes what people do. We haven't measured that. What it changes is what you know before you open your mouth.

What the month after looks like

The same work, in one place, on an afternoon that ends when you say it does.
The same work, in one place, on an afternoon that ends when you say it does.

The standing twenty minutes is three short lessons that every new client gets on the day they book. The handouts are in there with them, one version of each. The small questions arrive in one place and get answered in one sitting, on a Thursday, by you.

Clients log in and see your logo and your colours. As far as anybody you work with is concerned, this is your practice's own portal, which counts for more in this line of work than in most, because a stranger's branding sitting over a client relationship is not a small thing.

Who this is not for

If you want a clinical records system. This is where your teaching and your client messaging live. It is not a notes package, and it isn't trying to be one.

If one integration is load-bearing. A booking system, a particular practice-management tool, something your accountant insists on. Ask us before you move a thing, because finding out the answer is no once everything is in is the worst possible time.

If every address a client sees must be yours. You can point your own domain at your portal. What we do not offer is full white-label hosting, where every address a student sees is yours.

One more, since nutritionists ask it and they're right to: if your professional body or insurer has a view on where client records sit, ask us that question directly before you move anything, and we will answer it.

What it costs

$47 a month. One price, no tier to work out.

That covers unlimited courses and products, up to 1,000 active clients, hosted video with a terabyte of bandwidth a month, the AI course builder, the AI assistant with 1,500 messages a month, unlimited communities and chat. Extra video bandwidth is $10 per terabyte if you ever get near it, and a single practitioner rarely does. If you sell anything, the money goes through your own Stripe account and arrives with you. We take none of it, and the only deduction is Stripe's own 2.9% plus 30 cents, which everybody pays everywhere. There's a 30-day money-back guarantee, so the first month is yours to test in.

If you want to try it

Half an hour, once, on the morning you decide to find out.
Half an hour, once, on the morning you decide to find out.

There's a 30-day free trial and it doesn't ask for a card. Nothing happens automatically at the end of it.

Don't move your practice into it. Take the twenty minutes you repeat at every first appointment, put that in as three or four short lessons, and give it to the next person who books. You'll know inside a fortnight whether saying it once was worth $47 a month to you.

Tristan, 19 August 2026